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Harris looks for boost from Oprah as part of digital-first media strategy

FARMINGTON HILLS, Mich.
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Oprah Winfrey speaks before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

FARMINGTON HILLS, Mich. (AP) 鈥 Vice President Kamala Harris looked for a boost with persuadable and less-motivated voters as she participated in a livestream Thursday evening with former talk show host Oprah Winfrey to focus on her plans to cut costs for the middle class and restore a national right to abortion.

The event, billed as 鈥淯nite for America,鈥 and hosted by Winfrey from suburban Michigan, one of this election鈥檚 key battlegrounds, sought to tap into the same energy as long-running Winfrey鈥檚 talk show, which drove bestseller lists and allowed celebrities to share their softer side and everyday people to share stories of struggle and inspiration.

It leaned on celebrities like Bryan Cranston, Jennifer Lopez and Meryl Streep, but also the stories of ordinary voters to promote Harris's message. More than 250,000 people were watching on the Harris campaign livestream on YouTube alone as Winfrey introduced the vice president 鈥 the event was also being streamed on other major social media platforms.

鈥淲e each have those moments in our lives when it鈥檚 time to step up,鈥 Harris responded when Winfrey asked about her overnight transformation as she went from President Joe Biden鈥檚 running mate to being the Democratic nominee in her own right after he suddenly dropped out in July. 鈥淚 felt a sense of responsibility, to be honest with you, and with that comes a sense of purpose."

Winfrey told Harris it looked as if a 鈥渧eil dropped鈥 and she 鈥渟tepped into your power."

Harris was given the chance to talk about her plans to reduce the cost of housing and lower taxes for the middle class, as she took questions from voters in Michigan and Virginia.

Oprah recognized Hadley Duvall in the audience, a 22-year-old woman who became an after she was raped by her stepfather as a child.

鈥淵ou can't wait until it's too late to care about reproductive healthcare, because then it's too late,鈥 said Duvall, who is featured in a new Harris campaign ad. 鈥淭hank you for hearing us and seeing us when the Supreme Court won't,鈥 Duvall added in praise of Harris.

Harris and Winfrey also welcomed the mother and sister of a who died after waiting 20 hours for a hospital to treat her complications from an abortion pill. Amber Thurman鈥檚 death, , occurred just two weeks after Georgia鈥檚 strict abortion ban was enacted in 2022 following the U.S. Supreme Court鈥檚 decision to overturn nationwide abortion rights. Harris has blamed her death on Trump.

鈥淎mber was not a statistic, she was loved by a family, a strong family and we would have done whatever to get my baby, our baby, the help that she needed," said Thurman's mother.

Harris praised their courage in speaking out and called out a 鈥渉ealthcare crisis鈥 caused by the overturning of Roe v. Wade. 鈥淭hey have no right to be in your womb,鈥 added Winfrey.

The event comes as Harris is working to continue to share her biography and governing philosophy with voters during her abbreviated presidential campaign, with early voting already underway in some states.

Harris has limited her interactions with the traditional media, instead prioritizing digital engagement and casual 鈥 and often more controlled 鈥 moments that her campaign hopes will reach voters who increasingly get their news from digital sources.

鈥淚 want to bring my daughters to the White House to meet this Black woman president,鈥 comedian Chris Rock said.

The in-the-round stage has the appearance of a college campus, with faux brick pillars and a background of trees and green turf under the chairs of the several hundred guests in the audience. Dozens more supporters were featured on video screens in the hall.

鈥淚 look around at these screens, Oprah, and I look at who鈥檚 in the room, and this is America,鈥 Harris said.

The event is meant as a unifying event of Harris supporter groups that spun off organically after a 鈥淏lack Women for Harris鈥 call drew tens of thousands of viewers 鈥 and raised $1.5 million 鈥 in the hours after Harris took over for Biden after he ended his campaign. They included 鈥淲hite Dudes for Harris," "Comedians for Harris" and 'Swifties for Harris."

The campaign said Harris and Winfrey would make a direct call to action to viewers to volunteer for Harris' campaign and to make calls and knock on doors for the Democrat.

Josh Boak, The Associated Press

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