The coronavirus pandemic brought powwow season largely to a screeching halt last year.
Some powwows
And powwow season this year will not return to normal either, even with vaccines rolling out and restrictions being lifted in some states.
The Gathering of Nations 鈥� one of the largest powwows in North America set for April 23-24 鈥� and a number of other events in Indian Country will be virtual once again this year, some free and some for a fee. Other events opted for in-person but socially distanced gatherings.
Several powwows have been
It鈥檚 been costly for everyone involved 鈥� the organizations that sponsor the events, participants, vendors, and the local communities that look forward to the economic boost they bring.
鈥淎s an Indigenous artist, most of my venues are powwows and other tribal-sponsored events such as conferences and sports tournaments,鈥� bead and shell artist Jennifer DeHoyos, Pay贸mkawichum/Cahuilla/Kumeyaay, told Indian Country Today.
鈥淭he impact was great.鈥�
The message is: Check ahead before you go, and let鈥檚 hope next year is back to normal.
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A BEACON OF HOPE
Gathering of Nations will host its second virtual powwow the weekend of April 23-24 in Albuquerque, New Mexico. The Friday events will be free online but the Saturday events will be a pay-per-view showing of $9.99.
Since 1983, the event has attracted more than 750 tribes from all over the country and Canada, hosting more than 75,000 attendees. Known as the 鈥淪uper Bowl of Powwows,鈥� the event drew about 91,000 people to its last in-person powwow in 2019.
For Gathering of Nations Founder Derek Mathews, the decision to go virtual rather than cancel was the best option. He considers the Gathering of Nations a beacon of hope for Indigenous communities of the world.
鈥淲e needed to keep the bright light on because if it shuts down here, we鈥檝e turned it off, maybe for a lot of people. Keep a light on and keep looking to the future,鈥� Mathews told Indian Country Today in a recent interview. Mathews is of Native descent but is not affiliated with a tribe.
Additionally, it has provided an opportunity for Gathering of Nations to be a leader in health and safety for the community by using its large platform to spread information throughout the past year on the coronavirus, preventative measures and established nonprofits that can assist Natives during the pandemic, he said.
Central Michigan University鈥檚 Celebrating Life Pow Wow also opted for a virtual event for a second year on March 20-21. The student-run event is one of the first powwows of the season within the state, and draws a crowd of about 2,000 annually to see more than 200 competitors.
Students were devastated in 2020 when the annual powwow was
Though some COVID restrictions were lifted in Michigan before this year鈥檚 event, local government guidelines prevented an in-person powwow, Green said.
鈥淲e are close to the reservation here, and there鈥檚 a lot of Indigenous communities within Michigan and we just didn鈥檛 want to make anyone get sick,鈥� said Onyleen Zapata, a citizen of the Nottawaseppi Huron Band of Potawatomi, a Central Michigan University undergraduate and co-chair for the powwow.
The National Center for American Indian Enterprise Development recently announced that its Reservation Economic Summit, RES2021, will be held both in-person and virtually this year. The event 鈥� which includes an artisan market, trade show and business networking 鈥� will be held July 19-21 in Las Vegas.
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LOST REVENUES
The financial losses have spread throughout the communities.
For the city of Albuquerque and the state of New Mexico, the Gathering of Nations Powwow is a huge source of revenue. With an economic impact of $22 million for Albuquerque annually, the pandemic planted a blow on the tourist, hotel and restaurant businesses that profit from the event.
Mathews said last year鈥檚 loss was 鈥�100
The Gathering of Nations team decided to put together the 2020 powwow on their
鈥淭here was no revenue. We lost it all in a sense because we use vendor fees, advanced tickets, sponsorships 鈥� to put the production together,鈥� Mathews said. 鈥淭he week going into it, you鈥檇 see tractor-trailers bringing the stage and lighting, flooring, fencing. It鈥檚 major. But people don鈥檛 understand, you can鈥檛 go into a gym, turn on the lights, get a folding table, set up a microphone and go. It鈥檚 a big, big, big production, indoors and outdoors.鈥�
Unlike Gathering of Nations, a
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鈥楶OWWOW SHOPPING NETWORK鈥�
Vendors have also taken a financial hit.
Many virtual powwows are trying to include vendors by setting up dedicated webpages for powwow merchandise and goods. Vendors send in photos of their products to be featured on the page in a typical online shopping format.
After the 2020 in-person powwow was cancelled, Gathering of Nations did not offer refunds because of pre-paid production costs, but invited the vendors to attend the virtual market and offered a free spot to the next in-person trader鈥檚 market, currently scheduled for 2022.
The Gathering of Nations鈥� Virtual Traders鈥� Market this year will live on a separate page on the
Last year, the Celebrating Life Pow Wow did the same thing. But this year they decided to go with a 鈥淨VC-style,鈥� traders鈥� market they coined the 鈥淧owwow Shopping Network,鈥� Green said.
Green said vendors were enthusiastic about taking cues from the QVC Network, showing close-ups of their products and going into great detail about their offerings.
鈥淭he vendors were just amazing to work with. When I said QVC, they鈥檙e like, 鈥極K, I got you,鈥欌�� Green said.
The vendor videos were played from noon to 3 p.m. on Sunday, March 21, during the virtual powwow, drawing an audience of about 1,500. When it was their turn, vendors were directed to hop onto the Facebook Live chat to interact with customers and answer any questions.
鈥淚t was definitely a brand-new idea,鈥� Zapata said. 鈥淥ur committee members wanted to get the vendors more involved. This year was more interactive. So that worked out pretty well.鈥�
The Celebrating Life Pow Wow issued refunds last year, while allowing vendors to sell their products without paying a fee. Green said the group waived the vendor fee for this year, too.
鈥淭he day we were told we鈥檙e shutting the university down we literally refunded everybody by 5 o鈥檆lock,鈥� Green said. 鈥淲e want to make sure that you get some recognition as well.鈥�
But virtual powwows and trader鈥檚 markets haven鈥檛 been successful for everybody.
鈥淲ith no events I had to re-evaluate and evolve my way of doing business very quickly,鈥� said DeHoyos, the bead and shell artist. 鈥淚t really was a sink-or-swim type of situation as I rely on my sales to help make ends meet and put food on the table for my five kids.鈥�
Before the pandemic, DeHoyos would do at least four powwows a year along with other tribal events. She has participated in two West Coast virtual powwows and two online marketplaces, but found them confusing, difficult to navigate, and felt alone after giving the
鈥淭he ones I participated in, to me, seemed like a list of resources posted to their main pages,鈥� she said. 鈥淪o, I鈥檓 certain that my social media following did increase because of the exposure, but I鈥檓 not completely convinced that I got new customers from those venues.鈥�
Social media, rather than powwows, has been the main source of income for many Native vendors during the pandemic, DeHoyos said.
鈥淚 hate to say it but right now my social media following is everything,鈥� she said.
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WHERE'S THE BEEF?
The smell of powwow food is missing from the virtual events, however, and so, largely, are the food vendors.
Even socially distanced powwows pose problems. Poor availability of crews and wary customers are difficult to overcome, vendors said.
鈥淧eople are easily grossed out by food, even though we would be wearing masks, gloves and are clean,鈥� said food vendor Jolene Mangilinan, Cahuilla/Luiseno/Paiute.
Mangilinan, who regularly cooks food at funerals, had planned to get more into the powwow scene last year but the pandemic stopped her plans.
鈥淢e and my crew thought about a food truck or a trailer, but since COVID we鈥檝e all split up,鈥� she said. 鈥淚鈥檝e got kids in online school. My friend has to work the graveyard shift. My crew is not a crew anymore. We鈥檝e had to move on. We can鈥檛 wait for jobs.鈥�
Now that food vendors who relied on the powwow circuit and other tribal events have had to find other opportunities, Mangilinan is worried there will be no one left to do the job.
鈥淭his isn鈥檛 just stuff you learn in a day, it鈥檚 something you need to learn all of your life,鈥� she said. 鈥淭here鈥檚 a lot that goes into cooking and it鈥檚 not for everybody.鈥�
With the overhead costs, licensing fees, vendor fees and sheer competition, it鈥檚 a difficult business to break into, she said.
Working in-person events like powwows during the pandemic can have additional costs, including increased sanitation, to-go boxes and individually wrapped condiments and utensils.
Even many large, well-attended virtual powwows like Gathering of Nations have yet to perfect a way to bring food back to the powwow experience. Mathews said their team looked into partnerships with food delivery apps, but creating these partnerships and a network of local vendors across the nation proved to be too difficult.
But the Celebrating Life Pow Wow has defied the odds. After reaching out to food vendors, Green said the local Jackson Food Stand was up for the challenge. Owner Julia Jackson sold out both days of the event, with orders coming in over the phone, online and in-person. Orders were delivered and some customers came to her home, where she and her crew cooked Indian tacos, nachos, fry dogs, fry bread, soup and desserts.
鈥淧eople were understanding when they would call to place an order and we said, 鈥榃e鈥檒l work you in when we can.鈥� And everyone was respectful of my home, wearing masks, and they asked before they came in,鈥� Jackson said.
People drove from other cities, some more than two hours away, for Jackson鈥檚 food, Green said. Jackson鈥檚 team was so busy that she pulled her husband, Delmar, Saginaw Chippewa, out of retirement to aid with the cooking.
鈥淢y grandkids asked me, 鈥楬ow many 鈥� did you cook for today?鈥� And I said, 鈥楪randma couldn鈥檛 tell you. I just know it was a lot,鈥欌�欌�� Jackson said.
The powwow organizers were happy to give back to local Native businesses by offering free publicity for any food vendors, Green said.
鈥淟ast year, we didn鈥檛 contact the vendors for food at all, because of course, we were on complete lockdown back then. And this year, we wanted to open it up to our vendors, especially the food vendors,鈥� Green said. 鈥淎s long as we鈥檙e not held liable, you have all of your health certificates and safe-serve certifications and all of that, you can do this from your house. We鈥檒l just publicize this for you. No cost at all.鈥�
For Jackson, the event was well worth it. She said it was her big break back into the powwow scene, as she plans to attend two local Michigan powwows in July and August in person.
鈥淚鈥檓 looking forward for the powwows to start back up, but there鈥檚 going to be a lot of changes,鈥� she said. 鈥淢y son is on a powwow committee. He said we can鈥檛 have bottled ketchup and mustard; it has to be individual packets. Silverware wrapped. And that鈥檚 the safest thing we can do. Respect what our committee is asking of all the traders and it will turn out OK.鈥�
Jackson is hopeful that her 40-year-old business will succeed after the pandemic is over. Before, Jackson鈥檚 crew usually included 16 workers in shifts. But for her first pandemic powwow, she had a crew of five. With more in-person powwows coming, she is anxious to get more of her family involved again.
鈥淚t鈥檚 a family business and I want it to continue after Delmar and I are gone so we can look down and see how it continues to grow and go on,鈥� Jackson said.
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ZOOM COMPETITIONS
For Gathering of Nations, the Celebrating Life Pow Wow and other virtual powwows, the fees to compete in dancing, singing and drumming competitions are often waived or minimal, but prizes are still awarded.
Gathering of Nations is hosting competitions over Zoom, while others, such as the Celebrating Life Pow Wow, have asked contestants to send in pre-recorded videos.
One contestant, Cruz Perez, Saginaw Chippewa, regularly competes in the Celebrating Life Pow Wow as one of 10 he attends each year. Perez 鈥� a dancer who won $400 for second place in the Adult Men鈥檚 Traditional category this year 鈥� enjoys the healing energy and cultural connection of attending powwows over the monetary compensation for winning, though there are some who rely on powwow winnings to help make ends meet.
鈥淚 miss being able to see other people dance and to talk with them, and virtual just isn鈥檛 the same because it鈥檚 just a lot of technological use,鈥� he said. 鈥淚t鈥檚 still good, though, being able to see all my people on Facebook pages submitting their videos for competitions.鈥�
In a normal year, the Celebrating Life Pow Wow has about 200 people competing. This year, they received 79 uploaded dance videos and five hand drum uploads. Some categories had up to eight contestants; others had one or none competing.
The number of contestants isn鈥檛 too far off the norm, Green said. What was shocking was the reach of the virtual competitions this year and last year.
鈥淲e were able to see championship dancers all across the United States and Canada the last two years as opposed to half of the United States and part of Canada,鈥� Green said. 鈥淧rior to that, we typically get people from Oklahoma, Minnesota, Wisconsin, Michigan, parts of Canada, in Ontario, sometimes New York 鈥� pretty regional for our university powwow. This year, we had people out in British Columbia, Saskatchewan; we had people in California, New Mexico and Idaho.鈥�
Similarly, the Gathering of Nations powwow, which normally draws close to 3,000 contestants, will have about 300 contestants from across the country and Canada, with one dancer from Europe and one from Nigeria.
A benefit to livestreaming the powwows on social media is the everlasting quality of the posts, Green and Mathews said.
鈥淚t has allowed us to reach more people and embrace their lives in some manner or another, whether it鈥檚 the music, whether it鈥檚 the phenomenal dancing. We were able to reach over 24,000 people this year. Last year, I think it was around 34,000. We鈥檙e still getting hits on our Facebook videos and pages,鈥� Green said.
When the Gathering of Nations went virtual for the first time last year, it had nearly 400,000 views 鈥� a 10
But the virtual powwows and competitions don鈥檛 fully replace the live events.
鈥淚 miss being there in the moment,鈥� said Zapata, the co-chair of the Celebrating Life Pow Wow. 鈥淚 was raised around the drum. Being a dancer, being there is what I miss. It鈥檚 all about community for me, being able to walk around, see family and friends, engaging and having a great time all around.鈥�
Some contests, including some of the Native royalty pageants, are
Kippenberger will step down April 24, however, on the final day of the event, without passing on the crown; for the first time since 1983, Miss Indian World will remain unfilled until 2022.
鈥淚 really had to find a new way to be Miss Indian World essentially,鈥� said Kippenberger, a former Miss Florida Seminole.
For Gathering of Nations, a team of 50 people will work behind-the scenes from the fairgrounds in Albuquerque and elsewhere to make the event run smoothly online. They will host the Zoom meetings, making sure all speakers and performers are ready when it鈥檚 their turn 鈥� a difficult task for people calling in from different time zones.
The team has also produced a sort of time capsule by combing through decades of footage of performances, to edit together the best performances and contest specials from previous years to play throughout the weekend, Mathews said.
鈥淭he people that have started out as tiny tots are now parents, and some of them are grandparents,鈥� Mathews said. 鈥淎nd then there鈥檚 those that aren鈥檛 with us anymore, and those that we鈥檝e lost during the Coronavirus. We saw them in these videos; they came back one more time. And so that was very, very special.鈥�
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MISSED CONNECTIONS
For organizers, dancers, vendors and attendees, virtual powwows are still missing one key element, however: the feeling of community. They鈥檙e not a replacement for the real thing.
鈥淪omeone asked me, 鈥榃hat do you miss by not going to powwows?鈥欌�� said Mathews. 鈥淚 said, 鈥楽eeing it. Feeling it. Smelling it.鈥� If nothing else, those are elements. As soon as you arrive, they鈥檙e there, and you can smell leather, food; hear bells, drums, the people talking and laughing.鈥�
DeHoyos, the vendor, misses making lifelong friends and connecting with her customers.
鈥淭here is something to be said for seeing the look on people鈥檚 faces when they are admiring my jewelry,鈥� she said. 鈥淭hat really is an amazing feeling and I really miss seeing the smile on people鈥檚 faces when they get what they want and walk away wearing it.鈥�
Jackson said powwows were always family time. Long ago, she and her husband cooked as the children danced. Now her children make regalia for their own children to participate. She recalled their first powwow after her husband had multiple bypass surgery.
鈥淓veryone surrounded us to ask if we were OK, to tell us they prayed for us,鈥� she said. 鈥淲e were so thankful. Every day is a blessing. And every day that I can feed people is another blessing for me.鈥�
Since the pandemic hit, many have learned not to take the experience for granted.
鈥淚 miss grand entries,鈥� Kippenberger said. 鈥淚 know I probably complained so much while we were doing them, because you鈥檙e sweating and it鈥檚 hot. But I really miss it. Here in Florida, we don鈥檛 have a very heavy Native population. When you go to a powwow in Oklahoma, you end up running into everybody that you possibly have known since you were a child.
鈥淲e鈥檙e a very tight-knit, communal people,鈥� she said. 鈥淪o it鈥檚 very difficult to be away from each other. We just miss each other. We miss hugging each other and hearing each other in person and just being able to sit and laugh and, and share stories.鈥�
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WANT TO GO?
Here is a sampling of upcoming powwows and how their events will be handled. The list is not complete, and plans can change. A number of powwow organizations 鈥� including some of the country鈥檚 largest 鈥� are still finalizing plans; some events have already been
鈥� Gathering of Nations, April 23-24 (virtual, Albuquerque)
On Friday, April 23, the Gathering of Nations powwow will host a full day of free entertainment and activities. Zoom attendees can experience the Best Contest Specials from past Gathering of Nations powwows, interviews and music. From Stage 49, bands such as The Nth Power, NRG Rising and more will perform. Later, DJ Logic will host an interactive Zoom dance party. On Saturday, April 24, the event will become a $9.99 pay-per-view live stream from noon to 9 p.m. The day鈥檚 events will include a live contest, powwow and dance party where viewers can see dancers and singers Zoom in to compete from around the world. Excerpts from the Gathering of Nations Horse Parade will be played and the event鈥檚 emcees will host. Then there will be an outgoing presentation by Miss Indian World Cheyenne Kippenberger, a musical presentation from Stage 49, and another interactive Zoom party with DJ Logic. For more information, visit the Gathering of Nations
鈥� Choctaw Apache Tribe of Ebarb 28th Annual Pow Wow, April 23-24 (In-person, Louisiana)
On Friday and Saturday, April 23-24, the Choctaw Apache Tribe of Ebarb will hold demonstrations, gourd dancing and a grand entry at the Choctaw Apache Tribal Grounds near Noble in southwestern Louisiana at the Texas border. The event will feature men鈥檚 and women鈥檚 dance competitions and arts, crafts and jewelry vendors. For more information, visit the tribe鈥檚 Facebook page at Choctaw-Apache Tribe of Ebarb.
鈥� Edisto Natchez-Kusso Tribe of South Carolina鈥檚 44th Annual Pow Wow, April 23-24 (In-person, South Carolina)
On Friday and Saturday, April 23-24, the Edisto Natchez-Kusso Tribe of South Carolina will host its 44th Annual Pow Wow with food and craft vendors. The event will include luck-of-the-draw dancers and a drum competition if enough contestants enter, and the Princess pageant. Entry fee is $8 for ages 18-64 and $5 for 65 and over, ages 6-17 and enrolled tribal members with ID. Children under 5 are free. For more information, visit the powwow鈥檚 Facebook event page.
鈥� 31st Annual Spring Honor Dance & Powwow Celebration, April 30-May 1 (In-person, North Dakota)
On Friday and Saturday, April 30-May 1, Minot State University鈥檚 Native American Cultural Center and Native American Cultural Awareness Club will host its annual powwow with dance contests, raffles and vendors. For more information, visit the MSU - Native American Cultural Awareness Club and Center page or event on Facebook.
鈥� Annual KBIC Maawanj鈥檌ding Pow Wow, July 23-25 (In-person, Michigan)
The Keweenaw Bay Indian Community will host its Annual KBIC Maawanj鈥檌ding Pow Wow, a three-day event on July 23-25 with dancing and drumming contests and vendors. Admission is free. For more information, visit the tribe鈥檚
鈥� Annual Shakopee Mdewakanton Sioux Community Wacipi (Pow Wow), Aug. 20-22 (In-person, Minnesota)
The Shakopee Mdewakanton Sioux Community Wacipi (Pow Wow) is set to be held in person at the Wacipi Grounds on the reservation in Shakopee, Minnesota. For more information, visit
STILL TO BE DETERMINED
鈥� Thunderbird Intertribal Powwow (New York)
One of the largest powwows in the country, the Thunderbird Intertribal Powwow is set to be held in person during the summer and in the fall at Queens County Farms Museum, although details are being finalized.
鈥� Red Earth Festival (Oklahoma)
The Red Earth Festival鈥檚 annual parade and powwow in Oklahoma has been postponed until fall, according to the organization鈥檚
鈥� Denver March Powwow (Colorado)
Organizers announced that the Denver March Powwow would not be held as scheduled in March because the Denver Coliseum was not holding events through perhaps May. It鈥檚 not clear if a date later in the year would be selected. 鈥淎s soon as the state mandates are lifted, we will be able to solidify plans for 2021,鈥� according to the powwow
鈥� Shoshone-Bannock Indian Festival (Idaho)
The Shoshone-Bannock Tribes announced that the annual powwow, set for Aug. 12-15, would be
鈥� Coeur d鈥橝lene Casino Powwow (Idaho)
The Coeur d鈥橝lene Casino announced recently it would cancel the powwow, originally set for July 24-26, for the second year in a row because of the pandemic. This would have been the first year the powwow was hosted on property near the casino.
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Information from: Indian Country Today, https://indiancountrytoday.com/
Natasha Brennan, The Associated Press
