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WASHINGTON 鈥� Despite the strongest public support and the most sympathetic president in years, the American labour movement just suffered a stinging defeat -- again.

Amazon warehouse workers in Bessemer, Alabama, overwhelmingly voted against joining the Retail, Wholesale and Department Store Union in much-anticipated election results announced Friday.

Amazon and business groups celebrated the decision, saying warehouse workers got a chance to weigh the pros and cons of union membership -- and voted to reject it.

But labour activists argue that the lopsided vote shows how unfairly the odds are stacked against union organizing efforts and highlights the need for Congress to reform U.S. labour law. The House last month passed such legislation -- the Protecting the Right to Organize (PRO) Act -- but it looks likely to die in the Senate.

The Bessemer results 鈥渞eveal a broken union election system,鈥欌�� Celine McNicholas, labour counsel at the left-leaning Economic Policy Institute, said in a statement. 鈥淚t is clear that if policymakers do not reform our nation鈥檚 labour law system, then they are effectively denying workers a meaningful right to a union and collective bargaining.鈥欌��

The retail union complains that Amazon plastered the Alabama workplace with anti-union posters and forced employees to sit through mandatory sessions in which the company disparaged the union. Labor organizers, by contrast, had to catch employees outside the warehouse gate to make their pitch.

鈥淭he law failed the workers,鈥欌�� said Benjamin Sachs, a labour law professor at Harvard Law School. 鈥淭he law gives employers far too much latitude to interfere in workers鈥� ability to make a choice to join a union. That choice should be for the workers to make, not the employers to make.鈥�

Amazon supporters note that the company paid an average $15.30 an hour -- more than double minimum wage in Alabama -- and offered health care and other benefits. 鈥淯nion representation is a choice for workers,鈥欌�� said David French, spokesman for the National Retail Federation. 鈥淏ut many clearly prefer opportunities in a competitive marketplace that provides strong wages and benefits.鈥欌��

Randy Korgan, the International Brotherhood of Teamsters' national director for Amazon, rejected the idea Amazon pays competitive wages at a time when $15 an hour has become the minimum wage in some states. Korgan said he made more than $15 an hour himself as a warehouse worker in the early 1990s.

鈥淯sing the minimum wage as barometer is a huge mistake," Korgan said. 鈥淭his is not minimum wage work and for any employer to pat themselves on the back and use this as a guiding post shows they don鈥檛 understand how difficult this work is.鈥�

American unions have been declining for decades. The percentage of workers who belong to unions peaked at 34.8% in 1954, according to the Congressional Research Service. By last year, their share of workers had fallen to 10.8%, the Labor Department reports.

America鈥檚 unionization rate is one of the lowest in the world; it compares to 90% in Iceland, 67% in Denmark, 28% in Canada and 17% in Germany, according to the International Labor Organization.

Labor activists say companies routinely punish employees who try to organize unions -- and get away with it. Even when workers do agree to unionize, companies often negotiate in bad faith. 鈥淭he current system is expecting a degree of heroism from people that most of us don鈥檛 possess,鈥欌�� said Thomas Geoghegan, a pro-union labour lawyer and author.

Economists have tied the decline in unions from their 1950s heyday to the growing gap in income between the richest Americans and all the rest. Unions not only raised wages for their own members; they also effectively pressured other employers to offer better pay and benefits.

A 2011 study by economists at Harvard University and the University of Washington found that the collapse of organized labour accounted for at least a fifth of the growth in inequality between 1973 and 2007.

As concerns about inequality have risen, public support for unions has grown. Gallup reported last year that 65% of Americans support unions, the most since 2003 and up from a low of 48% in 2009.

Unions also have a backer in the White House and Democratic control of the House and Senate. President Joe Biden promised to be 鈥渢he most pro-union president you鈥檝e ever seen.鈥� During the union drive at Bessemer, he pointedly expressed support for workers鈥� right to choose a union, and he supports the PRO Act.

Passed 225-206 by the House, the act would reverse Right to Work laws, currently in effect in 27 states, which prevent unions from collecting dues from workers who refuse to join -- but still benefit from union contracts.

It would also give union organizers more control over how and where union votes are held and empower the National Labor Relations Board to fine companies that don鈥檛 comply with the board鈥檚 orders.

But the Senate appears to lack the 60 votes needed to overcome a filibuster, which will ultimately doom the effort. 鈥淭he Democratic Party can鈥檛 deliver because of the filibuster,鈥欌�� Geoghegan said. 鈥淚t鈥檚 heartbreaking.鈥欌��

Even without a legislative victory, he said, Biden could boost unions by steering federal contracts to companies with collective bargaining agreements.

Michael Lind, founder of the New America think-tank and author of a history of the American economy, said American unions are hobbled by the way they are forced to organize -- company by company or workplace by workplace, as in the case of the Amazon warehouse in Bessemer. Many European countries, by contrast, organize union representation by whole industries or sectors.

鈥淟et鈥檚 just admit that enterprise-based bargaining is a rotten collapsed building,鈥� Lind said. 鈥淟et鈥檚 start from scratch with sectoral bargaining.鈥�

Adam Ryan, a 32-year-old part-time Target employee in Virginia who founded a group called Target Workers Unite in 2019, notes that unions have for years been focused more on contract negotiations rather than the radical strikes they organized decades ago.

鈥淎 lot of times the stereotypes the corporations use to dissuade people from going to unions are largely true 鈥� the idea that they are third parties and they come in and take dues out of your paycheque and they really don鈥檛 do much for you when you need them,? he said.

Ryan argues that unions must reform themselves "to change people鈥檚 sentiments towards them or people need to learn that there are different strategies of labour organizing that can be driven by the rank and file."

Others say, despite labour鈥檚 long losing streak, it鈥檚 too soon to count unions out. Philip Dray, author of 鈥淭here is Power in a Union: The Epic Story of Labor in America,鈥欌�� recalls the United Auto Workers鈥� protracted struggle to organize workers at Ford and Cesar Chavez鈥� fight to unionize California farm workers.

鈥淲orkers鈥� collectives have never been an easy fit with this country,鈥欌�� Dray said. 鈥淯nions have frequently lost a battle against formidable opposition, only to go on and win the war.鈥欌��

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D'Innocenzio reported from New York. AP Business Writer Alexandra Olson in New York contributed to this story.

Paul Wiseman And Anne D'Innocenzio, The Associated Press