NEW YORK (AP) 鈥� Deion 鈥淐oach Prime鈥� Sanders has counted the ways to success.
The Gallery Books imprint 13a announced Tuesday that Sanders' 鈥淓levate and Dominate: 21 Ways to Win On and Off the Field,鈥� will come out March 12, 2024. The NFL and college football Hall of Famer, now head coach of college's Colorado Buffaloes, will draw upon his own experience in offering guidelines for life and work.
鈥淪uccess isn鈥檛 just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It鈥檚 about winning in ALL ASPECTS of life," Sanders said in a statement. 鈥淔rom the mindset you cultivate, the discipline you uphold, and your faith in God 鈥� champions aren鈥檛 born; they鈥檙e made, day by day, choice by choice and decision by decision. You鈥檝e got to BE CONSISTENT and BELIEVE every darn step of the way.鈥�
Sanders is also the author of a memoir, 鈥淧ower, Money & Sex: How Success Almost Ruined My Life," which came out in 1999.
The Associated Press
